What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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Recent News

Chain Store Age  
A large majority of consumers are planning to participate in Amazon’s upcoming Prime Day sales event, especially those under the age of 60. That’s according to a new report from RetailMeNot, which found that 84% of U.S. adults say they plan to participate in Prime Day this year, up from 81% in 2024. That number rises to 92% among those aged 45 to 60, while 88% of millennials plan on shopping during the event.
Morningstar  
Today, RetailMeNot, a ԼƵ company, announces the return of Summer Checklist, a savings event running from June 5-9. Shoppers can take advantage of exclusive deals and cash back on everything they need to gear up for summer - from travel essentials like hotels and flights to fashion, accessories, home entertainment and more. With top retailers like Expedia, Ray-Ban, Elf Cosmetics, Old Navy, Viator and others participating, Summer Checklist is the ideal time to save on all your summer plans.
Yahoo! Finance  
"We are excited to introduce our new Penetration Testing service, which further strengthens our commitment to providing comprehensive, affordable security solutions to those who need it most," said Oliver Patterson, Director, Product Management, at VIPRE Security Group. "In today's complex threat landscape, proactive vulnerability identification is critical. Our Penetration Testing service enables businesses to stay ahead of potential threats and ensure the integrity of their systems."
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